It may come as a surprise, but there is a growing segment within the US that more and more aesthetic practices are capitalizing on: “Bro-tox”!

That’s right. Generation Z men are an emerging source of revenue in the facial aesthetic market. From viral hashtags to social media influencers, the 

 has amassed over 17 million views, sparking a new level of interest and acceptance among young adult males for toxins and fillers. According to the 

, over 265,000 Botox treatments were administered to men in 2020. That’s a 182% increase compared to the year 2000.

ADDITIONAL REVENUE STREAM FOR AESTHETIC PRACTICES

This is amazing news for aesthetic practices who are suffering from an oversaturated competitive landscape, wondering how they can increase their revenue and Lifetime Patient Value. Attracting young males for facial aesthetic treatments adds a previously untapped revenue stream for forward-looking aesthetic practice owners, augmenting their reach and frequency.

Botox itself is a $6.4 Billion market that is projected to continue surging. The Global Aesthetic Medicine market size was 

 and is projected to grow at a CAGR of 14.7% from 2023 through 2030. Young adult men are proving to be a new segment that medical spas and aesthetic practices will regret ignoring in the coming decade.

THE SECRET TO ATTRACTING NEW MALE PATIENTS FOR FILLERS AND TOXINS

There are a number of reasons why 2023 has created the “perfect storm” for men to proudly proclaim their fondness for facial aesthetics. As 

, Botox provides modern men with a vital boost in their personal and professional lives: “Radiating youthful vigor can be a major asset in dating, careers, social media and other aspects of a man’s life. As the stigma of cosmetic treatments continues to diminish, men are more open to and interested in Botox than ever before.”

So, how can YOUR aesthetic practice overcome the societal stigma that men in general may face regarding fillers and toxins?

The answer lies with, of course, artificial intelligence. Yes, the “AI” buzzword that you have been hearing more and more of the past 6 months holds the secret to increasing your male clientele. Men hold the same concerns and worries about facial treatments that women do; sometimes even moreso. The breakthrough AI technology developed by EntityMed has already delivered immediate marketing ROI to aesthetic practices around the world; it can also provide a competitive advantage to practices targeting male patients.

has pioneered a proprietary AI-driven algorithm that allows aesthetic practices across the globe to offer online visitors the ability to customize a clinically acceptable facial simulation. Users can visit a practice’s website or social media and be taken to a white-labeled AI facial simulator tool that allows them to adjust the level of filler and toxin treatments, with real-time simulated results showing what the outcome will be. This technology is incredibly user-friendly, allowing men who are curious about fillers and toxins to better understand what IS and IS NOT possible with different facial aesthetic treatments. More importantly, the AI facial simulator is an engaging way for practices to overcome the most common concerns and objections men will have regarding getting fillers and/or toxins: 

By using the EntityMed tool, your practice can leap to the forefront of marketing to modern male patients, thus carving out a competitive advantage over other practices in your area.

HOW MANY MALE PATIENT LEADS CAN YOU GENERATE FOR FREE?

Get started with our EntityMed AI simulator tool and lead management portal for FREE! 

Sign up for your free trial in a matter of seconds

, add your personalized patient simulator tool to your online presence (website, social media, etc.) and watch the leads come in.

Schedule your free 15 minute virtual call

 with one of our team members to learn how EntityMed can augment your practice’s marketing efforts and leverage previously untapped sales leads.

How artificial intelligence can unlock the next “big” demographic in aesthetics

Social media is surely a key component to the marketing strategy of your aesthetic business. With billions of users worldwide, social media platforms provide a vast landscape for businesses to generate leads, ultimately growing their customer base. While social media marketing is essential to your business, it is not without its challenges, especially when it comes to lead generation.

In this blog post, we will take a look at the most common challenges of using social media for lead generation and how EntityMed can help your business overcome them.

One of the biggest challenges of using social media for lead generation is ad fatigue. With so many businesses vying for the attention of the same audience, users are bombarded with ads, making it difficult for them to differentiate between different brands. This often leads to users becoming desensitized to ads and scrolling past them without paying attention.

To overcome ad fatigue, businesses need unique ads that get you noticed. The EntityMed Simulator is a unique marketing hook that stands out from the crowd. Harnessing the cutting-edge technology of generative Artificial Intelligence, the simulator entices and excites the audience with its interactive nature and realistic image generation.

Pro Tip: Use the EntityMed Simulator often- retarget, retarget, retarget - to increase the chances of success.

Another challenge of using social media for lead generation is the current limit of organic reach on the major social media platforms. Social media algorithms prioritize content that generates engagement, making it challenging for businesses to reach a larger audience without paid promotion. This can be particularly challenging for small businesses with limited budgets.

To overcome this challenge, businesses need to focus on high-quality content that specifically resonates with their target audience.  The EntityMed simulator has been used by some of the highest-volume clinics in America to bring in new patients. It directly speaks to an audience that is already thinking about facial injectables, but perhaps are on the fence.  It’s been proven to work great with your organice audience, especially as a tool to help them think about treatments they haven’t previously done.

Protip: Show real results. Your existing audience trusts your brand. Show them the before, simulated and real results that past patients have experienced.

Social media platforms are designed to be fast-paced and attention-grabbing, but with so much out there, it’s hard to capture more than a passing glance. Users have short attention spans and are often looking for instant gratification, making it difficult for businesses to get their attention and keep them engaged.

To overcome this challenge, businesses need to focus on creating short-form content that is easily digestible and visually appealing. EntityMed’s free marketing kit uses popular content forms like Reels and Stories to visually tell the story of facial injectables. And with just a selfie and 30 seconds, a potential patient can generate his/her post-treatment image… talk about instant gratification!

Protip: Always use your unique simulator link on every social media post- don’t make the user go searching for it, because they won’t.

Social media platforms have become increasingly crowded, making it challenging for businesses to stand out from the competition. With so many businesses vying for the attention of the same audience, it can be difficult to differentiate oneself and capture the attention of potential leads.

To overcome this challenge, businesses need to focus on creating a unique value proposition that sets them apart from the competition. With the EntityMed AI Simulator, you are giving potential patients the opportunity to ‘try before they buy.’ There is no other technology like this on the market.

Protip: Focus your messaging on the uniqueness of trying on facial injectables with this cutting-edge technology.

 social media marketing can be a powerful tool for lead generation, but it comes with its challenges. Overcoming ad fatigue, limited organic reach, short attention spans, and high competition requires a well-executed social media strategy and a willingness to adapt to the ever-changing landscape of social media platforms.  

With the EntityMed AI Simulator, you have a powerful and proven hook in your social media toolbox that helps you overcome these key issues.

Overcoming the challenges of using social media for lead generation.

By now, you've surely heard of ChatGPT, the Generative AI chatbot by OpenAI released this past November. Utopian or dystopian, like it or not, there’s no denying our collective future includes Artificial Intelligence. Here at EntityMed, we’re excited about the power of AI to complement human talent and expertise. And we’re applying it in the seemingly least likely of places… the medical aesthetic industry.

According to the American Society of Plastic Surgeons, in 2020, 4.4 Million Toxins procedures were performed in the United States. This is followed closely by 3.4 Million soft tissue filler procedures (and keep in mind, we were in the midst of a global pandemic). Straits Research estimates the global aesthetic medical market to have been worth $105 Billion in 2021, with project growth to 

Generative AI refers to artificial intelligence that can generate novel content, rather than simply analyzing or acting on existing data. Before ChatGPT was writing songs or code, the rage was all in using generative AI to create images. Remember when you were making funny pictures of yourself as a viking or a cowboy? It seems everywhere you turn lately, people are talking about the power of Generative AI for content creation, automation and analytics- but we see its potential somewhere else… 

When you buy shoes, you try them on. When you buy a car, you give it a test drive. But with something like toxin or fillers, which can alter the way your face looks for 3 months up to 3 years, you have to just trust graphic projections or verbal descriptions. Now, with the power of our generative AI, you can virtually simulate your post-facial aesthetic treatment results with high clinical accuracy. EntityMed’s patented technology realistically predicts how skin tissue behaves, linking the treatment plan with the outcome. With this AI Simulator, instead of just trusting a clinician when she tells you that the appearance of those crow’s feet will significantly diminish with 12 units of Toxin, the patient can see it for himself. Rather than seeing other clients’ before and after lip filler images, a patient can generate a personalized before and after image of her own lips on her own face.

As the medical aesthetics field continues to boom, and cosmetic procedures and treatments continue to be the ‘norm’ in our society, we will see leaps in the technology surrounding the patient experience. EntityMed is thrilled to be setting the pace.

https://www.plasticsurgery.org/news/plastic-surgery-statistics

https://www.globenewswire.com/en/news-release/2022/07/13/2479247/0/en/Aesthetic-Medicine-Market-Size-is-projected-to-reach-USD-245-Billion-by-2030-growing-at-a-CAGR-of-9-8-Straits-Research.html

What do ChatGPT and Fillers have in common?

It’s no secret that recent advancements in technology have allowed us to live our lives at a standard we had never dreamed of before. We have smartwatches that help us monitor our vitals, hybrid cars that run entirely on electricity, and 3-D printers that can print anything from mechanical pieces to body parts. In terms of personalized treatments in the world of aesthetics, technology has let personalized treatment plans become a reality. In just a few years, beginning a treatment without personalized procedure results will be unheard of. 

Why personalization is so important in the world of aesthetic treatments

Each one of us is unique - facial features, age, skin, and sun exposure are just a few of the factors that impact the success of aesthetic treatments on different individuals. Not only that, but every person’s skin tissue reacts differently when being treated with different fillers or the botulinum toxin, and each substance also has its own rheological parameters and chemical composition. 

Taking into consideration all of these unknowns is almost impossible for the average clinician, but that's where the use of artificial intelligence comes in. With an artificial intelligence algorithm, all of these factors are measured in a matter of seconds, and the client is provided with their very own personalized aesthetic treatment, which has a perfect combination of all the different variables. 

This groundbreaking shift in the way aesthetic treatments are admitted to clients will provide better results and build trust between client and clinician. Being given the opportunity to visualize your results before the procedure provides the client with the confidence that treatment results will be the same as the simulation, as well as the confidence that the look they’re going for is achievable and will look entirely natural on them. The client will be able to discuss the treatment with their clinician and receive their professional opinion on what treatment is “just right” for them. 

EntityMed has harnessed the power of artificial intelligence to design innovative software with the help of aesthetic professionals and an AI algorithm with high clinical accuracy that provides any client with the opportunity to visualize the outcome of different aesthetic treatments that is 100% personalized. The software takes into account all of the different factors, both physical and chemical, ensuring that the treatment is not only desirable but also achievable. 

As the CEO of EntityMed, I truly believe that personalization is the future of aesthetic treatments. Just as if you were buying a house, a car, or any other important purchase, any client should be able to visualize the results of their desired aesthetic treatment and have absolute faith in the results that it can yield. 

If you’re interested in giving our simulation a try, or if have any questions, be sure to 

Personalization – how its changing the world of aesthetics

The phrase "seeing is believing" may be a cliche, but this common expression is grounded in serious science. We know that people tend to trust and believe things more easily when they can see them with their own eyes, it’s human nature. Our biology governs that direct visual evidence carries more weight and credibility in decision making than information received through other means, such as hearing or reading about it.

We live in a visual world. As aesthetic professionals, we know this as well as anyone. Our patients come to us to ‘look better’ in order to ‘feel better.’ As our industry gets more and more crowded, we increasingly need to stand out from the crowd to bring in new patients and retain our existing ones. Here at EntityMed, we’ve applied generative AI and the concept of ‘try before you buy’ to the aesthetic industry with some stellar results. Our clients are using our Beauty Simulator to drive tremendous growth in their clinics. Here’s why.

So many of our patients come to us having seen a friend or family member achieve great results with toxins or fillers. But as we know, each face is different. One person’s results don’t translate to another’s. One injector is different from another. And not all products were created equal.

The EntityMed AI Beauty Simulator creates a personalized, unique, custom preview of facial toxins or fillers for patients. We have high clinical accuracy based on a patented algorithm. Our clinics are getting quality leads for new patients, and upselling existing patients, from day one with the Simulator. Why?

We believe the ability to visualize treatment outcome will fast become the new standard for the top professionals and clinics in our industry.  Here's why 'Seeing is Believing' works in an aesthetic clinical setting:

The foundation of any successful aesthetic journey lies in the trust between patient and practitioner. Clients place their utmost trust in their injectors, who are tasked with performing delicate medical procedures on the most vulnerable and prominent feature of their identity—their face. By providing your client with a visualization, you are giving him/her a shared language to discuss the treatment and results.

 The AI Beauty Simulator helps potential patients become active patients by removing the biggest barrier to booking- uncertainty. Patients that have been considering facial injectables are moved to action when they can 'try them on.' The power of visualization reduces so much of the fear and uncertainty that stands in the way of trying a new treatment.

: Prior to any treatment, it’s critical for the practitioner to manage the patient’s expectations, setting both parties up for satisfaction. The simulator helps you fully understand the desired outcome of the patient and show what results are realistic.

: Perhaps the biggest concern surrounding toxins and fillers these days is achieving a ‘natural look.’ We want to look like better versions of ourselves, not like plastic dolls. With our pre-treatment simulation, patients bid farewell to the concern of looking ‘overdone’ by having a clinically accurate visualization of the treatment unique to themselves.

EntityMed is a game-changer in the aesthetic industry because it empowers patients to ‘try before they buy.’ The AI Beauty Simulator lets patients overcome their fears and develop trust, manage expectations and pursue natural results. 

The New Gold Standard: The Power of Visualization for Cosmetic Injectables

How TikTok is impacting aesthetic treatments

TikTok has taken the world by storm in the past few years - millions of seconds of content is posted daily for every subject you can think of, including aesthetic treatments and the aesthetic procedure industry. So how exactly is this latest wave of content creation impacting the industry exactly? 

Most of society loves to follow trends - which is both a blessing and a curse. Trends come and go like waves, and some waves are bigger than others. Scrolling through Tik Tok is an almost guaranteed way to discover what’s currently trending, since the algorithm wants to show you what’s popular and gaining traction with a large audience. When it comes to treatments, you’ll be able to discover trending and popular treatments with the help of the algorithm. 

For treatment providers, TikTok is a great resource when it comes to researching what other brands are offering, and what treatments are the most popular. These current trends may be services and treatments they should potentially begin offering themselves. 

TikTok isn’t only for teenagers - many brands from every branch have adopted TikTok as a way to promote their products and services. Many aesthetic practices and providers have joined the platform, allowing them exposure to a wider audience, while also educating their viewers on different procedures and the process of each one. Viewers (and potential clients) can get a glimpse of the total patient experience before they choose what clinic and treatment are right for them. 

TikTok has also allowed the aesthetic procedure community to tackle the taboo that has clouded the community and industry for so long. It used to be that only celebrities underwent aesthetic procedures, and if they did, they never used to share the details. One day, their lips look fuller and their face structure looked a bit different. This secrecy caused many patients to feel like they couldn’t share the procedures they chose to have, for fear of backlash from strangers and friends. However, as more and more creators on the platform have shared their aesthetic procedure journey, more people have realized that there’s nothing shameful in mentioning that you chose to get fillers or toxins. In reality, it’s not that different from getting your teeth whitened, or going shopping for new outfits. 

Before any big purchase, you’re going to want to test it out. If you were thinking of buying a house, you would be given the opportunity to see the property and walk around the rooms. If you were thinking of buying a car, you would go down to the dealer and see how the seats felt, how the radio worked, and maybe even be able to give the car a test drive. Almost all the social media platforms allow their users to test out aesthetic procedures with their wide selection of filters, including TikTok. There’s a filter for everything - different eye shapes, nose adjustments, chin fillers, to name a few. Instead of wondering how you might look after a certain procedure, a TikTok filter has given you a glimpse. 

For those that are looking for a more scientific, AI-based visualization, 

 is a great option. With innovative software that was developed by aesthetic professionals and an AI algorithm with high clinical accuracy, we can visualize the outcome of aesthetic treatments, ensuring that you’ll receive the results of an aesthetic procedure that is 100% personalized to you. Read more about our cutting-edge process 

Whether you’re a client or a treatment provider, it’s a good idea to take advantage of TikTok for now. It’s a fantastic place to learn from other people’s experiences and even share your own! At the end of the day, anybody who creates content can be considered an ‘influencer’, and you never know who, or how, you might influence to consider aesthetic treatments.

In the last decade, the world of aesthetics has expanded and continued to redefine what is possible within the realm of aesthetic treatments. Treatments are becoming less invasive, shorter, and cheaper, not to mention that the technology being used was unimaginable just a few years ago. 

We’ve taken the liberty to highlight some of the treatments that are beginning to gain traction and popularity within the aesthetic world. Who knows, maybe you’ll end up stumbling across the treatment that’s perfect for you!

Body contouring, which is also known as body sculpting, is a procedure that intends to reshape an area of the body. Body contouring can be done surgically, which is the traditional way, or with a non-invasive procedure. According to Yelp’s 

, searches for body contouring were up 35%, and 

 predicts that this increase can be largely attributed to weight gain during the COVID lockdowns. The 

 found that 61% of US adults reported undesired weight gain during the pandemic. 

Non-invasive body-sculpting treatments can be defined as one of five categories: fat freezers, heat-based treatments, electromagnetic energy treatments, fat-dissolving injectables, and surgery (specifically liposuction). All of these procedures work best for pinpointing problem areas, such as the stomach, thighs, and upper arms, but aren’t considered procedures for weight loss. 

Dermal fillers are one of the most popular non-invasive procedures in the last decade, and the procedure will only continue to gain popularity. Fillers work by adding volume to ‘trouble’ areas, such as the cheeks, jaws, and eyes, treating various fine lines and wrinkles. 

artificial intelligence algorithm, will allow anyone interested in the treatment to receive personalized aesthetic treatment in a matter of seconds that combines several factors that could impact the fillers' success. Each of us is unique - facial features, age, skin, and sun exposure are just a few factors that impact the success of aesthetic treatments on different individuals. Not only that, but every person’s skin tissue reacts differently when being treated by different fillers. Taking into consideration all of these unknowns is almost impossible for the average clinician, but with an artificial intelligence algorithm, all of these factors are measured in a matter of seconds.

A nose job, known as rhinoplasty, has always been an incredibly sought-out procedure in the aesthetic world. However, non-surgical nose jobs have recently been on the rise, and the procedure may be the perfect solution for anybody who might want to smooth out any bridge bumps or create nostril symmetry. 

International Association for Physicians in Aesthetic Medicine

, the treatment only takes around 15 minutes, and the patient may see instant results. The overall recovery is about two weeks, which, when compared to the four to six weeks recovery time of a traditional nose job, is a significant decrease. 

Facial tightening with the use of a laser is not only a painless procedure, but it also helps to give sagging skin a new life. The treatment helps to reduce fine lines and reverse any damage to your skin caused by the sun. If this treatment sounds like something you would be interested in, know that you’re not the only one - at the beginning of 2021, 

 that there was a 160% rise in searches for a ‘mini face lift’. 

Facial tightening is an incredible alternative to the surgical facelift - the surgical procedure can be dangerous for the patient, and requires a massive commitment from the patient, in terms of cost and time. Additionally, a surgical facelift is an invasive procedure, whereas facial tightening only involves using a targeted laser beam to heat soft tissue. This kickstarts the healing process of the patient’s body, causing the body to produce more collagen and for the skin to tighten

What’s stopping you from getting some treatments done at the same time? Well, nothing. And we’re going to be seeing a lot more of what’s known as ‘combination therapy’ - combining several procedures (both invasive and non-invasive) that complement one another into a single session, in the next few years. At the end of the day, by combining treatments, 

clinics and treatment providers have more flexibility to create a customized approach for each patient. 

These trends are just the tip of the iceberg, when it comes to aesthetic treatment opportunities - there are so many advancements happening every day in the aesthetic industry that the trends are always changing and refreshing. 

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