Summer brings a shift in lead behavior—and clinics that understand it can gain a serious edge. While foot traffic may dip and schedules become more flexible, 

. People are traveling, scrolling more often, exploring aesthetic options, and mentally preparing for a fresh post-summer look.

These leads aren’t always ready to book 

, but they’re highly curious, highly engaged, and actively researching where to go and what to get done. If your practice isn’t capturing their attention now, they’ll land in a competitor’s hands by September.

1. Screen time skyrockets - and attention is cheaper

Between vacations, beach days, and slower work routines, people are spending more time on their phones. This means higher engagement with ads, email, and social content - at a lower cost-per-click. If you're visible now, you're building awareness 

 your competition even realizes it’s needed.

Summer is a time when people feel more relaxed and open to self-improvement. They’re saving posts, browsing treatments, simulating looks, and considering changes - especially for post-summer or back-to-school/fall events. Capturing leads during this “curiosity phase” lets you nurture them into bookings by early fall.

3. Less clinic competition = higher visibility

Many aesthetic clinics reduce ad spend or pause campaigns in summer. This opens a rare window for your practice to rise above the noise, reach new leads, and dominate share of voice - without increasing your budget.

4. It's the perfect time to test and optimize

With more breathing room in your schedule, summer is ideal for refining your marketing efforts. Test seasonal offers, experiment with ad creatives, optimize your lead funnel, and prepare for a stronger Q4.

The AI Simulator keeps leads engaged - day or night


Potential clients don’t always inquire during business hours. With the AI Simulator, they can preview aesthetic results anytime, anywhere—even while lounging at the beach. It captures their full info, so you can follow up when they’re most interested.


Add time-sensitive coupons to create urgency


Want to turn summer browsers into buyers? Add a limited-time offer directly inside the Simulator experience. It’s a frictionless way to incentivize action - without pushy sales tactics.


to follow up fast - without your front desk


Most practices lose leads simply because no one calls back fast enough. Our fully-managed 

 handles follow-up, booking, and scheduling for you - so you never miss a hot lead, even after hours.


Simplified Google Ads that convert better


Forget complicated dashboards and guesswork. With EntityMed’s built-in Google Ads integration, you can run high-performing campaigns that send traffic directly to the AI Simulator - not a generic website page. This leads to higher engagement, stronger intent, and faster conversions.

how to promote the AI Aesthetic Simulator

, you can promote your branded AI simulator link on your various online marketing channels - and, most importantly, potential patients who try out the AI aesthetic simulator will directly become leads for your practice.

Whether they are abroad or at home, your potential patients are still active on social media, so promotion on social channels is crucial.

Practices have seen the best results when they share their branded simulator link as a dedicated post, Reel, and Story. However, the most important thing to remember is adding a direct link to your branded AI aesthetic simulator (not just directing viewers to ‘the link in bio’).

We’ve done the hard work for you and created a variety of banner templates that you can simply customize and add to your website.

 can gain ground. Leads are out there - scrolling, simulating, and dreaming about what’s next. Let EntityMed help you meet them where they are, keep them engaged, and turn this quiet season into a strategic win - 

 with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI. 

Here’s Why Summer Is the Right Time to Boost Your Marketing Efforts

From preventative Botox to jawline contouring and skin-tightening, more men than ever are exploring aesthetic treatments - but they approach the process differently. According to the American Society for Aesthetic Plastic Surgery, men now make up 

, with male treatments increasing by over 

. And it’s not just older men - one study found that 

31% of men are extremely likely to consider a cosmetic procedure

Despite this growth, many clinics still struggle to reach and convert male leads. Why? Because men often want privacy, clarity, and confidence before making a decision. They’re less likely to inquire, ask questions, or commit without first 

Why the AI Simulator plays a vital role in bringing men

Many male patients aren’t interested in long explanations or vague descriptions of what a treatment 

 do. They want clear, visible proof. The AI Simulator shows them exactly how a treatment can enhance their appearance—jawline refinement, wrinkle reduction, and more. No guesswork. No imagination required. Just real, personalized visuals that speak for themselves.

Men often feel self-conscious walking into a clinic for the first time or asking questions about aesthetic treatments. 

The AI Simulator offers them a private, discreet way to explore treatment options from the comfort of home

—on their own time, and without judgment. This autonomy helps eliminate the intimidation factor that often holds them back.

Time is a major factor. Most men don’t want to sit through lengthy consultations or sift through treatment options. The AI Simulator delivers a realistic, personalized preview in seconds. It’s direct, intuitive, and to the point—making it easy for them to engage and get the information they need to move forward.

It builds confidence – and drives action

Once men see how natural and subtle their results can look, they’re far more likely to convert from interest to booking. The visual simulation provides that final push—replacing hesitation with confidence, and curiosity with commitment. It’s not just about vanity—it’s about control, clarity, and results.

Why your clinic should use the AI Simulator to attract more men

Men represent one of the most rapidly growing client segments in aesthetics - but many clinics still struggle to reach them. Why? 

Because traditional marketing and consultation approaches don’t speak to how men explore, research, and make decisions.

By incorporating the AI Simulator into your patient journey, you're giving male clients exactly what they want: a discreet, visual, and efficient way to preview treatments before ever setting foot in your practice. This not only increases engagement and trust - it opens the door to an entirely new, loyal, and often overlooked clientele. If you’re looking to expand your patient base, the male demographic is ready - and the AI Simulator is the key to unlocking it.

If you'd like to learn more about how to attract more male clients and get them through your practice doors, 

Men want aesthetic treatments - here’s how to get them in the door

From DATA to KPIs to PRACTICE OPTIMIZATION

EntityMed is proud to release a brand new educational webinar that is available for you to watch on-demand. Industry expert and consultant Dana Hatch joins EntityMed's Randy Torban to take a deeper dive into the context and need-to-know insights behind the latest KPI metrics in the aesthetic industry, including:

 is a must-watch for any aesthetic practice owners or managers.

 to watch this on-demand educational webinar now.

From data to KPIs to practice optimization

NEW WEBINAR NOW AVAILABLE ON-DEMAND

"From DATA to KPIs to PRACTICE OPTIMIZATION" featuring Dana Hatch and Randy Torban

About Ronnie Khadaran

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Here’s Why Summer Is the Right Time to Boost Your Marketing Efforts

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