Social media is surely a key component to the marketing strategy of your aesthetic business. With billions of users worldwide, social media platforms provide a vast landscape for businesses to generate leads, ultimately growing their customer base. While social media marketing is essential to your business, it is not without its challenges, especially when it comes to lead generation.

In this blog post, we will take a look at the most common challenges of using social media for lead generation and how EntityMed can help your business overcome them.

One of the biggest challenges of using social media for lead generation is ad fatigue. With so many businesses vying for the attention of the same audience, users are bombarded with ads, making it difficult for them to differentiate between different brands. This often leads to users becoming desensitized to ads and scrolling past them without paying attention.

To overcome ad fatigue, businesses need unique ads that get you noticed. The EntityMed Simulator is a unique marketing hook that stands out from the crowd. Harnessing the cutting-edge technology of generative Artificial Intelligence, the simulator entices and excites the audience with its interactive nature and realistic image generation.

Pro Tip: Use the EntityMed Simulator often- retarget, retarget, retarget - to increase the chances of success.

Another challenge of using social media for lead generation is the current limit of organic reach on the major social media platforms. Social media algorithms prioritize content that generates engagement, making it challenging for businesses to reach a larger audience without paid promotion. This can be particularly challenging for small businesses with limited budgets.

To overcome this challenge, businesses need to focus on high-quality content that specifically resonates with their target audience.  The EntityMed simulator has been used by some of the highest-volume clinics in America to bring in new patients. It directly speaks to an audience that is already thinking about facial injectables, but perhaps are on the fence.  It’s been proven to work great with your organice audience, especially as a tool to help them think about treatments they haven’t previously done.

Protip: Show real results. Your existing audience trusts your brand. Show them the before, simulated and real results that past patients have experienced.

Social media platforms are designed to be fast-paced and attention-grabbing, but with so much out there, it’s hard to capture more than a passing glance. Users have short attention spans and are often looking for instant gratification, making it difficult for businesses to get their attention and keep them engaged.

To overcome this challenge, businesses need to focus on creating short-form content that is easily digestible and visually appealing. EntityMed’s free marketing kit uses popular content forms like Reels and Stories to visually tell the story of facial injectables. And with just a selfie and 30 seconds, a potential patient can generate his/her post-treatment image… talk about instant gratification!

Protip: Always use your unique simulator link on every social media post- don’t make the user go searching for it, because they won’t.

Social media platforms have become increasingly crowded, making it challenging for businesses to stand out from the competition. With so many businesses vying for the attention of the same audience, it can be difficult to differentiate oneself and capture the attention of potential leads.

To overcome this challenge, businesses need to focus on creating a unique value proposition that sets them apart from the competition. With the EntityMed AI Simulator, you are giving potential patients the opportunity to ‘try before they buy.’ There is no other technology like this on the market.

Protip: Focus your messaging on the uniqueness of trying on facial injectables with this cutting-edge technology.

 social media marketing can be a powerful tool for lead generation, but it comes with its challenges. Overcoming ad fatigue, limited organic reach, short attention spans, and high competition requires a well-executed social media strategy and a willingness to adapt to the ever-changing landscape of social media platforms.  

With the EntityMed AI Simulator, you have a powerful and proven hook in your social media toolbox that helps you overcome these key issues.

Overcoming the challenges of using social media for lead generation.

By now, you've surely heard of ChatGPT, the Generative AI chatbot by OpenAI released this past November. Utopian or dystopian, like it or not, there’s no denying our collective future includes Artificial Intelligence. Here at EntityMed, we’re excited about the power of AI to complement human talent and expertise. And we’re applying it in the seemingly least likely of places… the medical aesthetic industry.

According to the American Society of Plastic Surgeons, in 2020, 4.4 Million Toxins procedures were performed in the United States. This is followed closely by 3.4 Million soft tissue filler procedures (and keep in mind, we were in the midst of a global pandemic). Straits Research estimates the global aesthetic medical market to have been worth $105 Billion in 2021, with project growth to 

Generative AI refers to artificial intelligence that can generate novel content, rather than simply analyzing or acting on existing data. Before ChatGPT was writing songs or code, the rage was all in using generative AI to create images. Remember when you were making funny pictures of yourself as a viking or a cowboy? It seems everywhere you turn lately, people are talking about the power of Generative AI for content creation, automation and analytics- but we see its potential somewhere else… 

When you buy shoes, you try them on. When you buy a car, you give it a test drive. But with something like toxin or fillers, which can alter the way your face looks for 3 months up to 3 years, you have to just trust graphic projections or verbal descriptions. Now, with the power of our generative AI, you can virtually simulate your post-facial aesthetic treatment results with high clinical accuracy. EntityMed’s patented technology realistically predicts how skin tissue behaves, linking the treatment plan with the outcome. With this AI Simulator, instead of just trusting a clinician when she tells you that the appearance of those crow’s feet will significantly diminish with 12 units of Toxin, the patient can see it for himself. Rather than seeing other clients’ before and after lip filler images, a patient can generate a personalized before and after image of her own lips on her own face.

As the medical aesthetics field continues to boom, and cosmetic procedures and treatments continue to be the ‘norm’ in our society, we will see leaps in the technology surrounding the patient experience. EntityMed is thrilled to be setting the pace.

https://www.plasticsurgery.org/news/plastic-surgery-statistics

https://www.globenewswire.com/en/news-release/2022/07/13/2479247/0/en/Aesthetic-Medicine-Market-Size-is-projected-to-reach-USD-245-Billion-by-2030-growing-at-a-CAGR-of-9-8-Straits-Research.html

What do ChatGPT and Fillers have in common?

It’s no secret that recent advancements in technology have allowed us to live our lives at a standard we had never dreamed of before. We have smartwatches that help us monitor our vitals, hybrid cars that run entirely on electricity, and 3-D printers that can print anything from mechanical pieces to body parts. In terms of personalized treatments in the world of aesthetics, technology has let personalized treatment plans become a reality. In just a few years, beginning a treatment without personalized procedure results will be unheard of. 

Why personalization is so important in the world of aesthetic treatments

Each one of us is unique - facial features, age, skin, and sun exposure are just a few of the factors that impact the success of aesthetic treatments on different individuals. Not only that, but every person’s skin tissue reacts differently when being treated with different fillers or the botulinum toxin, and each substance also has its own rheological parameters and chemical composition. 

Taking into consideration all of these unknowns is almost impossible for the average clinician, but that's where the use of artificial intelligence comes in. With an artificial intelligence algorithm, all of these factors are measured in a matter of seconds, and the client is provided with their very own personalized aesthetic treatment, which has a perfect combination of all the different variables. 

This groundbreaking shift in the way aesthetic treatments are admitted to clients will provide better results and build trust between client and clinician. Being given the opportunity to visualize your results before the procedure provides the client with the confidence that treatment results will be the same as the simulation, as well as the confidence that the look they’re going for is achievable and will look entirely natural on them. The client will be able to discuss the treatment with their clinician and receive their professional opinion on what treatment is “just right” for them. 

EntityMed has harnessed the power of artificial intelligence to design innovative software with the help of aesthetic professionals and an AI algorithm with high clinical accuracy that provides any client with the opportunity to visualize the outcome of different aesthetic treatments that is 100% personalized. The software takes into account all of the different factors, both physical and chemical, ensuring that the treatment is not only desirable but also achievable. 

As the CEO of EntityMed, I truly believe that personalization is the future of aesthetic treatments. Just as if you were buying a house, a car, or any other important purchase, any client should be able to visualize the results of their desired aesthetic treatment and have absolute faith in the results that it can yield. 

If you’re interested in giving our simulation a try, or if have any questions, be sure to 

Personalization – how its changing the world of aesthetics

In the last decade, the world of aesthetics has expanded and continued to redefine what is possible within the realm of aesthetic treatments. Treatments are becoming less invasive, shorter, and cheaper, not to mention that the technology being used was unimaginable just a few years ago. 

We’ve taken the liberty to highlight some of the treatments that are beginning to gain traction and popularity within the aesthetic world. Who knows, maybe you’ll end up stumbling across the treatment that’s perfect for you!

Body contouring, which is also known as body sculpting, is a procedure that intends to reshape an area of the body. Body contouring can be done surgically, which is the traditional way, or with a non-invasive procedure. According to Yelp’s 

, searches for body contouring were up 35%, and 

 predicts that this increase can be largely attributed to weight gain during the COVID lockdowns. The 

 found that 61% of US adults reported undesired weight gain during the pandemic. 

Non-invasive body-sculpting treatments can be defined as one of five categories: fat freezers, heat-based treatments, electromagnetic energy treatments, fat-dissolving injectables, and surgery (specifically liposuction). All of these procedures work best for pinpointing problem areas, such as the stomach, thighs, and upper arms, but aren’t considered procedures for weight loss. 

Dermal fillers are one of the most popular non-invasive procedures in the last decade, and the procedure will only continue to gain popularity. Fillers work by adding volume to ‘trouble’ areas, such as the cheeks, jaws, and eyes, treating various fine lines and wrinkles. 

artificial intelligence algorithm, will allow anyone interested in the treatment to receive personalized aesthetic treatment in a matter of seconds that combines several factors that could impact the fillers' success. Each of us is unique - facial features, age, skin, and sun exposure are just a few factors that impact the success of aesthetic treatments on different individuals. Not only that, but every person’s skin tissue reacts differently when being treated by different fillers. Taking into consideration all of these unknowns is almost impossible for the average clinician, but with an artificial intelligence algorithm, all of these factors are measured in a matter of seconds.

A nose job, known as rhinoplasty, has always been an incredibly sought-out procedure in the aesthetic world. However, non-surgical nose jobs have recently been on the rise, and the procedure may be the perfect solution for anybody who might want to smooth out any bridge bumps or create nostril symmetry. 

International Association for Physicians in Aesthetic Medicine

, the treatment only takes around 15 minutes, and the patient may see instant results. The overall recovery is about two weeks, which, when compared to the four to six weeks recovery time of a traditional nose job, is a significant decrease. 

Facial tightening with the use of a laser is not only a painless procedure, but it also helps to give sagging skin a new life. The treatment helps to reduce fine lines and reverse any damage to your skin caused by the sun. If this treatment sounds like something you would be interested in, know that you’re not the only one - at the beginning of 2021, 

 that there was a 160% rise in searches for a ‘mini face lift’. 

Facial tightening is an incredible alternative to the surgical facelift - the surgical procedure can be dangerous for the patient, and requires a massive commitment from the patient, in terms of cost and time. Additionally, a surgical facelift is an invasive procedure, whereas facial tightening only involves using a targeted laser beam to heat soft tissue. This kickstarts the healing process of the patient’s body, causing the body to produce more collagen and for the skin to tighten

What’s stopping you from getting some treatments done at the same time? Well, nothing. And we’re going to be seeing a lot more of what’s known as ‘combination therapy’ - combining several procedures (both invasive and non-invasive) that complement one another into a single session, in the next few years. At the end of the day, by combining treatments, 

clinics and treatment providers have more flexibility to create a customized approach for each patient. 

These trends are just the tip of the iceberg, when it comes to aesthetic treatment opportunities - there are so many advancements happening every day in the aesthetic industry that the trends are always changing and refreshing. 

Blog

Overcoming the challenges of using social media for lead generation.

What do ChatGPT and Fillers have in common?

Personalization – how its changing the world of aesthetics

Trends of the aesthetic world