Key factors patients consider when choosing a med spa

There are over 10,000 med spas in the US alone - how can you make sure patients choose your clinic?

From reputation and expertise to affordability and convenience, patients consider numerous factors when choosing a med spa that meets their needs and expectations. Let’s delve into the intricacies of patient decision-making, exploring the key considerations that influence their choices, and how your clinic can implement strategies to increase patient acquisition.

Here are 3 things patients consider when deciding on a med spa:

1. Technological advancement

Patients are often interested in the latest technologies and equipment used for treatments, as it's easy to associate advanced tools with better results/safety.

This concern doesn’t stop at treatment technology - patients want to see that the clinic is constantly revolutionizing their aesthetic strategies, which includes tapping into artificial intelligence. Clinics that provide a digital aesthetic journey and enable patients to consider aesthetic treatments from their comfort zone prove that they put patients at the forefront.

Med spas offering a digital aesthetic experience are well-positioned to pique the interest of existing patients in new treatments and attract former clients intrigued by your technological innovations.

How can you implement AI in your med spa?

Instead of hoping patients will walk through your clinic doors and book a consultation straight off the bat, let the patients reach your med spa electronically after they’re already sold on the treatment they’d like to undergo. The process looks something like this: Potential patients scan their desired clinics’ QR code/link, simulate their ideal look using the facial simulator, and schedule a consultation. With these steps, potential patients visualize clinically acceptable realistic results on their own face. These patients will not only be booking a consultation at your clinic, but sending their simulated results to friends and family, and getting them excited about the AI experience your med spa offers.

2. Personalized treatments

Potential patients seek med spas that recognize and address their unique aesthetic concerns, rather than offering one-size-fits-all solutions. Patients value med spas that empower them to actively participate in the decision-making process regarding their treatment plan. Med spas that prioritize patient preferences, comfort, and convenience foster stronger connections and loyalty among their clientele.

By offering a digital aesthetic journey and enabling patients to visualize their ideal look - your clinic is initiating a personalized treatment from the get-go. Your current clientele scan your med spas QR code/click the link and simulate their desired look using the AI facial simulator. The AI Aesthetic Simulator strengthens your relationship with your clients while also upselling - without needing to put in extra hours.

3. Experiencing the aesthetic journey from home

Did you know that most people consider aesthetic treatments in the nighttime?

Yes, close to 50% of aesthetic treatments are considered and booked after business hours. You know what that means, your clinic is not accessible when your patients' interest in treatments peaks causing your med spa to miss out on bookings.

Instead, keep your clinic running 24/7 to allow patients to visualize their ideal look whenever is comfortable for them. The best part is that you don’t need to be physically available because patients can experience different aesthetic treatment options and book an appointment through the AI facial simulator.

Want to learn more about what patients consider before choosing a medspa and how your practice can accomodate those needs to increase patient acquisition and retention? Don't hesitate to reach out!

You can also book a demo with one of our experts to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.