What is SEO and how can your practice use it to attract more patients?

What the *beep* is SEO? And, how can it organically grow my practice?

SEO, or Search Engine Optimization, might sound like just another tech buzzword, but it's actually one of the most powerful tools for getting more new patients through the door…for free.

It’s basically using hot, trending, relevant keywords to get your website to show up when potential clients are Googling services and information that are related to the aesthetic industry.

When you focus on SEO and pick the right keywords, your website is basically guaranteed to get more traffic and leads, and experience organic growth.

Here are a few stats that highlight the power of SEO:

But, it’s important to remember - SEO is definitely a game of patience. It takes time for Google to recognize and reward your SEO efforts, so you won’t see immediate results.

Typically, you can expect to see a significant breakthrough moment in about 4 to 6 months, when your hard work starts to pay off, leading to a noticeable increase in organic leads. Staying consistent with your optimization strategies during this period is crucial for long-term success.

Here is a great example of SEO done right - an active EntityMed user has an aesthetic clinic in New York and experienced a dramatic increase in organic growth due to their strong SEO efforts - we’re talking ±1,000 organic leads per month! 

So, what did they do? And, how can you see the same results?

SEO basics that you can do RIGHT now:

1. Engaging headline

2. Short explanation about why your clients will love the AI simulator

3. Repetition of keywords

4. Eye-grabbing graphics

5. Hard-to-ignore call-to-action button that leads to the AI simulator

SEO may seem overwhelming at first, but it’s really quite simple!

The key is to start applying these strategies right now so that in 4-6 months, you’ll start seeing those leads roll in.

By taking action now, you can expect to see an increase in lead generation and organic growth in just a few months, helping your aesthetic clinic stand out online and attract more clients.

And, we’re here to help - meet with our expert to implement SEO best practice at your med spa.

You can also book a demo with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.