Social media is the modern-day storefront for aesthetic clinics, offering a window into all-things aesthetic treatments. But, with so much competition online, it's critical for practices to grasp the power of social media in order to cause the casual scroller to book an appointment at your practice.
The AI Simulator is a great way to stop potential leads from scrolling and step into your practice.
Why the AI Simulator is a game-changer for social media marketing
An AI simulator allows potential patients to visualize their post-treatment results in real-time. This creates a unique and personalized experience that goes beyond static images. By offering this innovative tool on your social media platforms, you can capture interest, build trust, and convert casual followers into loyal clients.
Here are three impactful ways to integrate an AI simulator into your social media strategy to drive bookings:
1. Social Media Ads
How to integrate: Create targeted ads on platforms like Instagram, Facebook, and even Google (our top recommendation!), inviting users to visualize their aesthetic results using the AI simulator. Don't forget to include a link or QR code that leads directly to the tool, making it seamless for users to engage.
Why it works: Interactive ads are far more engaging than traditional posts. When potential patients see the possibility of personalized transformations, their curiosity is piqued. This engagement drives traffic to your simulator and makes the leap from interest to booking much shorter.
We partnered with Google to simplify the ad creation process. Through our integration with Google Ads, the EntityMed platform offers a straightforward, user-friendly interface.
With just three easy steps, clinics can create, manage, and launch effective Google Ads campaigns directly from our platform, putting full control of marketing efforts back into their hands while ensuring results-driven advertising.
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2. Stories and Reels
How to integrate: Share short videos showcasing the AI simulator in action. Use before-and-after examples, client testimonials, or step-by-step guides to demonstrate how easy it is to use. Add a "Swipe Up" link or QR code to take viewers directly to the tool.
Why it works: Stories and reels are dynamic, highly shareable, and perfect for showcasing interactive tools like AI simulators. They capture attention quickly and offer a sense of immediacy, encouraging viewers to engage on the spot.
Don’t have time to create social content from scratch? We offer a variety of social media templates—from Instagram posts to Stories—that you can customize and upload in minutes. With these templates, you can stay consistent on social media, even if your schedule is tight.
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3. Exclusive offers via social media campaigns
90% of consumers are influenced by promotions when making a purchasing decision
How to integrate: Run limited-time promotions offering discounted treatments for followers who booked consultations through your practices’ personalized AI Simulator. Use captivating visuals and clear CTAs in your posts to highlight the offer.
Why It works: Exclusive offers create urgency and reward followers for engaging with your practice. By giving them a preview of their results, you build trust and inspire confidence in your services, increasing the likelihood of them booking a consultation.
**Practices have the ability to offer exclusive promotions directly within the AI aesthetic simulator. So, while your potential client is using your practices personalized AI simulator, you can offer them a deal they won’t be able to resist.
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Social media is an invaluable tool for aesthetic clinics, but to truly stand out, practices need to offer something beyond the ordinary. By integrating an AI simulator into your social media strategy, you can captivate your audience, showcase the transformative power of your treatments, and turn likes into loyal patients.
You can also book a demo with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.
About Noam Yadin
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