The secret to patient retention

Most med spas report that 70% of their patients are repeat clients - this is HUGE because these loyal clients are likely championing your practice, referring others, and are 50% more likely to try new treatments (and spend 31% more than new clients).

If you aren't seeing these types of stats, it may be time to rejuvenate your patient retention strategy -

How can you ensure your existing clients stay happy and loyal to your med spa and even bring back some of those clients you lost along the way?

Here are four ways your med spa can upgrade its patient retention strategy today: 

1. Artificial intelligence in your med spa

Patients are often interested in the latest technologies and equipment used for treatments, as it's easy to associate advanced tools with better results/safety. This concern doesn’t stop at treatment technology - patients want to see that the clinic is constantly revolutionizing their aesthetic strategies, which includes tapping into artificial intelligence. Med spas offering a digital aesthetic experience are poised to not only pique the interest of existing patients in new treatments but also entice back former clients intrigued by your technological innovations.

How can you implement AI in your med spa?

The key to patient retention is being able to constantly support your clients - even when the clinic itself is closed. Implementing AI in your med spa enables clients to engage with your clinic virtually - allowing patients to visualize different aesthetic treatments and book appointments even during the wee hours of the night.

Patients are often interested in the latest technologies and equipment used for treatments, as it's easy to associate advanced tools with better results/safety. This concern doesn’t stop at treatment technology - patients want to see that the clinic is constantly revolutionizing their aesthetic strategies, which includes tapping into artificial intelligence. Med spas offering a digital aesthetic experience are poised to not only pique the interest of existing patients in new treatments but also entice back former clients intrigued by your technological innovations.

2. Personalized treatment

Patients want their med spa to recognize and address their unique aesthetic concerns, rather than offering a one-size-fits-all solution, and allow them to participate in the decision-making process regarding their treatment plan actively. By enabling each and every patient to have a personalized aesthetic journey, your med spa will see an influx in returning clients. 

By offering a digital aesthetic journey and enabling patients to visualize their ideal look - your clinic is initiating a personalized treatment from the get-go. Your current clientele can easily scan your med spas QR code/click the link, simulate their desired look using the AI facial simulator, and schedule their next appointment. With these steps, you are strengthening your relationship with your clients while also upselling - without needing to put in extra hours.

3. Allow the aesthetic journey to continue at home

Did you know that most people consider aesthetic treatments in the nighttime?

Yes, close to 50% of aesthetic treatments are considered and booked after business hours. You know what that means, your clinic is not accessible when your patients' interest in treatments peaks causing your med spa to miss out on bookings.

Instead, keep your clinic running 24/7 to allow patients to visualize their ideal look whenever is comfortable for them. The best part is that you don’t need to be physically available because patients can experience different aesthetic treatment options and book an appointment through the AI facial simulator.

4. Virtual store

According to reports, close to 70% of patients prefer scheduling their aesthetic treatments online - and who doesn't love online shopping?

Instead of hoping patients will walk through your clinic doors and book treatments straight off the bat, let the patients engage with your med spa electronically - better yet, let patients purchase the treatments they want to undergo (in bulk!). Through the AI simulators virtual store, patients can purchase treatments from the clinic of their choice - this is patient retention at its finest.

Want to learn more about how to rejuvenate your patient retention strategy with the help of AI? Don't hesitate to reach out!

You can also book a demo with one of our experts to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.