Meta Ads vs. Google Ads: Which is best for your practice?

You need to ensure potential clients find your clinic when they need it most.

Paid advertising is one of the most effective ways to get your clinic front and center. Whether it’s through targeted ads that appear on social media or search results that meet potential clients’ specific queries, paid ads are a must-have in your marketing toolkit.

Two major players dominate this space: Meta Ads (on Facebook and Instagram) and Google Ads.

But how do you choose which one works best for your clinic?

Basics of Meta Ads vs. Google Ads

Meta Ads are the friendly advertisements you see on platforms like Facebook and Instagram. They’re designed to reach users while they’re scrolling through their feeds, whether catching up with friends or browsing their favorite pages. These ads rely on highly detailed targeting options, such as demographics, interests, and behaviors, making it easy to promote services like injectables or facials to your ideal audience.

Google Ads work on intent. These ads appear when someone actively searches for specific terms like "Botox near me," "what are injectables?" or "lip filler reviews." Instead of passively scrolling, users are already interested in or researching treatments, making Google Ads a direct and intentional way to connect with potential clients.

Which Is Best for Your Clinic?

Google Ads

If your goal is to target clients who are ready to take action, Google Ads are your best bet. These ads cater to users with high intent, meaning they’re already searching for services like yours. By focusing on relevant keywords and leveraging local targeting, your clinic can position itself as the go-to provider for aesthetic treatments in your area. Additionally, Google Ads provide measurable results, allowing you to track leads, conversions, and even appointment bookings, giving you full control over your ROI.

Many of our customers have shared frustrations about working with marketing agencies—the retainers are often too high, and the results rarely meet expectations.

Recognizing this common challenge, we partnered with Google to simplify the ad creation process. Through our integration with Google Ads, the EntityMed platform offers a straightforward, user-friendly interface.

With just three easy steps, clinics can create, manage, and launch effective Google Ads campaigns directly from our platform, putting full control of marketing efforts back into their hands while ensuring results-driven advertising.

By leveraging the power of Google Ads through EntityMed's intuitive platform, your clinic can target high-intent clients and boost conversions. Take control of your marketing strategy and watch your clinic become the go-to destination for aesthetic treatments in your area. We guarantee that you’ll see the first leads come in within 24-48 hours from putting the ad live.

Here’s an example:

Which ad would you click - the one on the left or the right?

You’d probably click on the left one (like the majority!). Now imagine that anyone searching for aesthetic industry keywords see your clinic’s ad front and center (above your competitors) - that’s huge for your practice’s online presence.

You can also book a demo with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.