Trends of the aesthetic world
In the last decade, the world of aesthetics has expanded and continued to redefine what is possible within the realm of aesthetic treatments. Treatments are becoming less invasive, shorter, and cheaper, not to mention that the technology being used was unimaginable just a few years ago.
We’ve taken the liberty to highlight some of the treatments that are beginning to gain traction and popularity within the aesthetic world. Who knows, maybe you’ll end up stumbling across the treatment that’s perfect for you!
1. Body contouring
Body contouring, which is also known as body sculpting, is a procedure that intends to reshape an area of the body. Body contouring can be done surgically, which is the traditional way, or with a non-invasive procedure. According to Yelp’s 2022 Trend Forecast Report, searches for body contouring were up 35%, and Cartessa Aesthetics predicts that this increase can be largely attributed to weight gain during the COVID lockdowns. The American Psychological Association found that 61% of US adults reported undesired weight gain during the pandemic.
Non-invasive body-sculpting treatments can be defined as one of five categories: fat freezers, heat-based treatments, electromagnetic energy treatments, fat-dissolving injectables, and surgery (specifically liposuction). All of these procedures work best for pinpointing problem areas, such as the stomach, thighs, and upper arms, but aren’t considered procedures for weight loss.
Dermal fillers are one of the most popular non-invasive procedures in the last decade, and the procedure will only continue to gain popularity. Fillers work by adding volume to ‘trouble’ areas, such as the cheeks, jaws, and eyes, treating various fine lines and wrinkles.
Before deciding on fillers, using EntityMed’s artificial intelligence algorithm, will allow anyone interested in the treatment to receive personalized aesthetic treatment in a matter of seconds that combines several factors that could impact the fillers' success. Each of us is unique - facial features, age, skin, and sun exposure are just a few factors that impact the success of aesthetic treatments on different individuals. Not only that, but every person’s skin tissue reacts differently when being treated by different fillers. Taking into consideration all of these unknowns is almost impossible for the average clinician, but with an artificial intelligence algorithm, all of these factors are measured in a matter of seconds.
3. Non-surgical nose jobs
A nose job, known as rhinoplasty, has always been an incredibly sought-out procedure in the aesthetic world. However, non-surgical nose jobs have recently been on the rise, and the procedure may be the perfect solution for anybody who might want to smooth out any bridge bumps or create nostril symmetry.
According to the International Association for Physicians in Aesthetic Medicine, the treatment only takes around 15 minutes, and the patient may see instant results. The overall recovery is about two weeks, which, when compared to the four to six weeks recovery time of a traditional nose job, is a significant decrease.
4. Facial tightening
Facial tightening with the use of a laser is not only a painless procedure, but it also helps to give sagging skin a new life. The treatment helps to reduce fine lines and reverse any damage to your skin caused by the sun. If this treatment sounds like something you would be interested in, know that you’re not the only one - at the beginning of 2021, Google shared that there was a 160% rise in searches for a ‘mini face lift’.
Facial tightening is an incredible alternative to the surgical facelift - the surgical procedure can be dangerous for the patient, and requires a massive commitment from the patient, in terms of cost and time. Additionally, a surgical facelift is an invasive procedure, whereas facial tightening only involves using a targeted laser beam to heat soft tissue. This kickstarts the healing process of the patient’s body, causing the body to produce more collagen and for the skin to tighten
5. Combination therapy
What’s stopping you from getting some treatments done at the same time? Well, nothing. And we’re going to be seeing a lot more of what’s known as ‘combination therapy’ - combining several procedures (both invasive and non-invasive) that complement one another into a single session, in the next few years. At the end of the day, by combining treatments, clinics and treatment providers have more flexibility to create a customized approach for each patient.
These trends are just the tip of the iceberg, when it comes to aesthetic treatment opportunities - there are so many advancements happening every day in the aesthetic industry that the trends are always changing and refreshing.
Contact us to learn more.
About Lior Yadin
Co-Founder and CEO, EntityMed
My passion in life is to integrate AI with the human body.
EntityMed was founded to catapult the aesthetic industry into the future by using a generative artificial intelligence algorithm to predict how skin tissues will behave post-treatments.
How artificial intelligence can unlock the next “big” demographic in aesthetics
It may come as a surprise, but there is a growing segment within the US that more and more aesthetic practices are capitalizing on: “Bro-tox”!
Overcoming the challenges of using social media for lead generation.
While social media marketing is essential to your business, it is not without its challenges, especially when it comes to lead generation. Here's a few ways to overcome them.