Is your marketing really working? A practical look at your aesthetic practice marketing Strategy

Do you know what’s going on with your marketing? What’s working? What’s not working? What numbers you should be looking for in order to actually review practical KPIs? 

Effective marketing isn’t just a nice-to-have—it’s a necessity. Understanding which strategies are converting curious leads into paying patients is essential for growth.

Now is the perfect time to conduct a deep analysis of your aesthetic practice. As a business owner or marketing manager, tracking key metrics is essential—without them, patient growth is unlikely. Here are the questions you should be asking yourself:

Do you know your lead-to-patient conversion rate?

Can you measure your ROI from your current marketing tools?

What is your website traffic?

Industry KPI: On average, today’s medspa websites see anywhere from 1,000 to 3,000 visitors per month, depending on their location and marketing efforts.

What actions are your website visitors taking that count as a "conversion"?

The real question is: What are your website visitors doing once they arrive?

A conversion could mean many things for your practice:

• Clicking the "Book Now" button
• Filling out a contact or consultation form
• Calling your clinic directly

Industry KPI: For many medspas, conversion rates hover around 2-5%.

Imagine what a 10% increase in conversions could mean for your aesthetic practice…

Let’s do the math: If your website currently gets 1,500 visitors per month and converts at 3%, that’s 45 leads. A 10% increase in conversions—taking you to 3.3%—would result in 5 additional leads per month. Over a year, that’s 60 new potential clients. Considering the lifetime value of each client, this small improvement could have a significant impact on your bottom line.

Is your social media working for you?

• How many followers do you have, and how does that compare to your engagement and conversions?
• Are your posts actively driving traffic to your website or booking page?
• Are you maximizing tools like Linktree?

If you struggle to answer these questions or want greater control over your marketing data, were offering you a one-on-one lead generation and patient acquisition analysis with our expert - Randy Torban.

Randy Torban's marketing analysis experience:

Randy has dedicated the past 17 years to identifying, creating, and enhancing workflows, deciphering raw data trends, and transforming them into actionable KPIs for small to medium-sized aesthetic practices.

Today, Randy helps aesthetic businesses deploy strategies that optimize the lead-to-patient journey, capturing new business and capitalizing on patient lifetime value engagement.

Book a session with Randy Torban here