How to attract more patients to your clinic using AI

There are over 10,000 med spas in the US alone - how can you make sure patients choose your clinic?

Behind every patient's decision to step through a clinics doors lies a carefully considered set of criteria. Understanding what motivates potential patients and how your clinic can stand out amidst the competition is crucial for success in this dynamic industry.

From reputation and expertise to affordability and convenience, patients weigh numerous factors when selecting a med spa that aligns with their needs and expectations. Let’s delve into the intricacies of patient decision-making, exploring the key considerations that influence their choices - and how your clinic can implement strategies to ensure you address potential patients’ concerns, ultimately maximizing patient acquisition.

Here are 5 things patients consider when deciding on a med spa and how your clinic can address these concerns:

Technological advancement

Patients are often interested in the latest technologies and equipment used for treatments, as it's easy to associate advanced tools with better results/safety.

This concern doesn’t stop at treatment technology - patients want to see that the clinic is constantly revolutionizing their aesthetic strategies, which includes tapping into artificial intelligence. Clinics that provide a digital aesthetic journey and enable patients to consider aesthetic treatments from their comfort zone prove that they put patients at the forefront.

How can you implement AI in your med spa?

Instead of hoping patients will walk through your clinic doors and book a consultation straight off the bat, let the patients reach your med spa electronically after they’re already sold on the treatment they’d like to undergo. The process looks something like this: Potential patients scan their desired clinics’ QR code/link, simulate their ideal look using the facial simulator, and schedule a consultation. With these steps, potential patients visualize clinically-acceptable realistic results on their own face. These patients will not only be booking a consultation at your clinic, but sending their simulated results to friends and family, and getting them excited about the AI-experience your med spa offers.

Online reviews

Reputation within the local community and online reviews play a significant role in influencing potential patients' decisions. Potential patients place a significant emphasis on the experiences of others. Potential patients often rely on these reviews to gauge the quality of care, customer service, and overall satisfaction provided by a med spa. A high volume of positive reviews can significantly enhance a clinic's reputation and attract new clients.

When it comes to online reviews, it's critical for your clinic to optimize how it responds to patients' reviews and responses. How a clinic responds to both positive and negative feedback can influence potential patients' perceptions. Responsiveness, empathy, and a willingness to address concerns demonstrate a commitment to customer satisfaction and continuous improvement. Engaging with reviews, addressing any issues raised, and expressing gratitude for positive feedback can help foster trust and loyalty among current and prospective patients.

What are some effective ways to encourage patients to leave reviews?

• Offer incentives: Provide incentives such as discounts on future treatments, complimentary products, or entry into a prize draw for patients who leave reviews.
• Follow-up communication: Send follow-up emails or texts after appointments, thanking patients for their visit and kindly requesting them to share their experience by leaving a review.
• Leverage social media: Share positive reviews and testimonials on the clinic's social media platforms to encourage others to leave reviews as well.
• Create a seamless review process: Make it easy for patients to leave reviews by providing direct links to review platforms in follow-up emails or on the clinic's website.

Personalized treatment

Potential patients seek med spas that recognize and address their unique aesthetic concerns, rather than offering one-size-fits-all solutions. Patients value med spas that empower them to actively participate in the decision-making process regarding their treatment plan. Med spas that prioritize patient preferences, comfort, and convenience foster stronger connections and loyalty among their clientele.

By offering a digital aesthetic journey and enabling patients to visualize their ideal look - your clinic is initiating a personalized treatment from the get-go. The process looks something like this: Potential patients scan their desired clinics’ QR code/link, simulate their ideal look using the facial simulator, and schedule a consultation. With these steps, potential patients visualize clinically-acceptable realistic results on their own face. It doesn’t get more personalized than that!

Communication and education

Patients appreciate clinics that prioritize education and provide thorough explanations of procedures, potential risks, and expected outcomes. Clear communication about treatment options, post-care instructions, and realistic expectations helps patients feel informed and empowered in their decision-making process.

Clinics can implement various strategies to foster communication and education - including conducting comprehensive initial consultations, providing patient education materials and visual aids, fostering transparent communication about treatment costs and risks, tailoring communication to individual patient needs, offering follow-up support and care, and leveraging technology for enhanced accessibility and engagement - for example, offering patients the ability to visualize their ideal look before undergoing a treatment. 

Post-treatment support

Patients value clinics that provide comprehensive post-treatment support, including follow-up consultations, guidance on maintenance, and access to resources for any concerns or questions that may arise. A commitment to ongoing care and patient satisfaction fosters long-term relationships and loyalty among patients.

What are some effective ways clinics can offer post-treatment support?

• Clear instructions and guidance: Provide patients with detailed instructions and guidance for post-treatment care, including information on skin care routines, medication usage, and activity restrictions.
• Follow-up appointments: Schedule follow-up appointments with patients to assess their progress, address any concerns, and ensure optimal healing and outcomes.
• 24/7 helpline or support: Offer a 24/7 helpline or support service for patients to reach out with questions, concerns, or emergencies outside of regular clinic hours.
• Personalized check-ins: Conduct personalized check-in calls or emails with patients to inquire about their recovery progress, address any concerns, and provide additional support or guidance as needed.

Want to learn more about what patients consider when deciding on a med spa and how AI can ensure patients choose your clinic? Do not hesitate to reach out!

You can also book a demo with one of our experts to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.