You need to ensure potential clients find your clinic when they need it most.

Paid advertising is one of the most effective ways to get your clinic front and center. Whether it’s through targeted ads that appear on social media or search results that meet potential clients’ specific queries, paid ads are a must-have in your marketing toolkit.

Two major players dominate this space: Meta Ads (on Facebook and Instagram) and Google Ads.

But how do you choose which one works best for your clinic?

 are the friendly advertisements you see on platforms like Facebook and Instagram. They’re designed to reach users while they’re scrolling through their feeds, whether catching up with friends or browsing their favorite pages. These ads rely on highly detailed targeting options, such as demographics, interests, and behaviors, making it easy to promote services like injectables or facials to your ideal audience.

 work on intent. These ads appear when someone actively searches for specific terms like "Botox near me," "what are injectables?" or "lip filler reviews." Instead of passively scrolling, users are already interested in or researching treatments, making Google Ads a direct and intentional way to connect with potential clients.

If your goal is to target clients who are ready to take action, 

. These ads cater to users with high intent, meaning they’re already searching for services like yours. By focusing on relevant keywords and leveraging local targeting, your clinic can position itself as the go-to provider for aesthetic treatments in your area. Additionally, Google Ads provide measurable results, allowing you to track leads, conversions, and even appointment bookings, giving you full control over your ROI.

Many of our customers have shared frustrations about working with marketing agencies—the retainers are often too high, and the results rarely meet expectations.

Recognizing this common challenge, we partnered with Google to simplify the ad creation process. Through our integration with Google Ads, the EntityMed platform offers a straightforward, user-friendly interface.

With just three easy steps, clinics can create, manage, and launch effective Google Ads campaigns directly from our platform, putting full control of marketing efforts back into their hands while ensuring results-driven advertising.

By leveraging the power of Google Ads through EntityMed's intuitive platform, your clinic can target high-intent clients and boost conversions. Take control of your marketing strategy and watch your clinic become the go-to destination for aesthetic treatments in your area. We guarantee that you’ll see the first leads come in within 24-48 hours from putting the ad live.

Which ad would you click - the one on the left or the right?

You’d probably click on the left one (like the majority!). Now imagine that anyone searching for aesthetic industry keywords see your clinic’s ad front and center (above your competitors) - that’s huge for your practice’s online presence.

 with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI. 

Meta Ads vs. Google Ads:  Which is best for your practice? 

Have you narrowed down your practice’s 2025 goals yet?

In the ever-evolving aesthetic industry, staying ahead means continually finding fresh, innovative ways to draw in new clients, deliver exceptional patient experiences, and rise above the competition.

This is where the AI Simulator comes in, offering game-changing tools to help clinics achieve their 2025 resolutions.

Here’s how AI technology can turn those aspirations into measurable success:

Expand the clinic’s reach and attract new clients interested in aesthetic treatments.

Attracting new clients is a top priority for aesthetic clinics looking to grow their practice and establish a strong presence in a competitive market. This goal involves not only reaching a broader audience but also converting potential leads into paying clients. For many, the challenge lies in overcoming the hesitation or uncertainty that first-time clients often feel about undergoing aesthetic procedures.

Addressing hesitation: Potential clients who are unsure about treatments can see realistic, customized before-and-after images that align with their personal goals. This visualization reduces fear and builds confidence in the decision-making process.

Lead generation: By offering virtual simulations through links or QR codes in marketing materials, clinics can attract curious leads who may not be ready to visit the clinic but are intrigued enough to explore their options. Clinics can then nurture these curious leads into becoming loyal patients.

Encourage clients to try additional services

Encouraging clients to try additional services is essential for boosting revenue and helping them achieve comprehensive, satisfying results. Often, clients may be unaware of complementary treatments that can enhance their appearance or hesitant to invest in more than one procedure without understanding the full potential of the outcome.

Visualizing comprehensive results: Clients can see how combining treatments, such as Botox for fine lines and fillers for volume restoration, can create a more balanced, youthful look. This clear visualization encourages them to consider options they might not have explored otherwise.

Upselling: Seeing the dramatic improvement from a combination of treatments excites clients and builds trust in the clinic’s expertise, making them more likely to opt for multi-service packages.

: Strengthen relationships with clients and encourage repeat visits

In the aesthetic industry, maintaining strong client relationships is just as important as attracting new ones. Loyal clients not only return for follow-up appointments but are also more likely to recommend the clinic to friends and family. However, ensuring clients remain engaged requires more than just delivering results.

Aligning expectations: The simulator aligns treatment results with the client’s goals, ensuring they know exactly what to expect. This transparency reduces uncertainty and fosters trust in the clinic’s expertise.

Encouraging repeat visits: By visualizing the benefits of ongoing or maintenance treatments, clients see the value of returning regularly to maintain or enhance their results. For example, the simulator can demonstrate how touch-ups with Botox or fillers over time can sustain their desired look.

Personalized experiences: Using the simulator during consultations allows the clinic to tailor recommendations, making each client feel valued and understood. This personalized approach strengthens the emotional connection between clients and the clinic.

As the New Year unfolds, aesthetic clinics have countless opportunities to grow, improve, and innovate.

By leveraging tools like the AI Simulator, clinics can achieve resolutions that elevate client satisfaction, boost retention, and increase bookings. Whether it’s creating engaging, personalized marketing campaigns or positioning the clinic as a leader in cutting-edge solutions, embracing AI technology ensures a competitive edge in the ever-evolving aesthetic industry.

Achieve your aesthetic clinic’s New Year goals with AI technology

You probably hear this question frequently from both new patients and your regulars.

Now, imagine being able to simply answer - Why don’t you see for yourself? 

 showing their clients what they’ll look like post-facial treatments.

Here's what the experts have to say about the AI facial simulator and how it has dramatically helped them increase their lead generation 

You can see what else Dr. Jay Burns had to say about the AI facial simulator right 

Dr. Kiya Movassaghi, President of the Aesthetic Society

You can see what else Dr. Kiya Movassaghi had to say about the AI facial simulator right 

Want to learn more about how the AI facial simulator can revolutionize your med spa's success? 

 with one of our experts to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.

What leading experts in the aesthetic industry have to say about the AI facial simulator

Dr. Jay Burns, Resurrect Skin MD

Dr. Kiya Movassaghi, President of the Aesthetic Society

About Noam Yadin

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Meta Ads vs. Google Ads: Which is best for your practice?

Achieve your aesthetic clinic’s New Year goals with AI technology